How we helped an organic grocery store compete with the big guys

With all the great work coming out of our group, I've decided to create a blog to share some of it.

First up is a high-end grocery store ad that would do well in most any market. They weren't happy with the look nor the response of their ad. Their "before" ad is shown below.

Since the supermarket was more like a Whole Foods, a huge natural and organic grocery store here in the U.S, we examined how they were advertising.

This gourmet grocery store in Bermuda, considered themselves more of a Whole Foods natural and organic grocery store. Besides a new strategy, it needed a new look.

Our biggest concern with the ad was the checkerboard pattern, which the client felt very strongly about. It was mainly there because the advertiser's logo had a similar pattern in it and they were trying to extend that theme throughout the rest of the ad.

As you can see in the "after" ad, we were able to preserve the pattern, which the advertiser felt very strongly about, but was able to give it a more updated look. Besides a solid ad strategy, our designers were able to communicate freshness, cleanliness, and gourmet-quality products.

Of course, images were crucial and since selection was important to their target customers, we made sure there was plenty of that, but organized in a way that the readers could find what they were interested in quickly.